Market Research Guide (PDF)

How do you know create offers that sell? Market Research.

If you're a coach, healer or service-based solopreneur who wants to validate your offerings and services, so you can create offers that your ideal clients want to buy, this Market Research Guide can help.

The Market Research Guide for Coaches includes:

An 18-page Market Research Guide (PDF) that takes you through the market research process from start to finish, so you get the valuable information you need in a timely manner, and can move on to creating your new offering. You’ll learn:

  • When do to market research (hint: anytime you’re creating anything new)
  • How to find market research interviewees
  • What market research questions to ask to get the answers you need
  • How to consolidate your findings and incorporate them into your business
  • What to do after the interviews to stay in touch with your interviewees (who may be potential clients!)

A 3-page Market Research Questionnaire Template (Fillable PDF) that you can use each time you get on Zoom for a market research interview, so you don’t need to recreate the wheel.

You’ll learn my top 12 questions to ask on any market research call and how to customize the questions to your specific business or product.

You can reuse this template any time you get on a market research call.

A Key Market Research Findings Google Sheet to track your key findings in all of your market research interviews in a single place — the same sheet that I use when conducting market research for my own business.

You’ll learn the most important information to keep, and how to keep good notes so that you can integrate your findings into the development of your new offering.

You’ll also learn  what metrics to pay attention to and which to disregard.

Ready to do some market research for your coaching business?

Once you learn how to do market research for your business, you’ll be able to use this same process over and over again, each time you create a new offer, product, or service.

Take the first step to creating programs that sell by getting your Market Research Guide for Coaches today.

2 Modules

Market Research Guide

Use the attached Market Research Guide PDF to go through the process of doing market research for your business.

Troubleshooting Guide

Sometimes, market research isn't as easy as it sounds. If you're having trouble finding people to interview or your social media posts aren't getting any traction, check out this troubleshooting guide for help.

Modules for this course 2
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